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Stock Spirits Group’s brand leading herbal bitter, Fernet Stock is launching two innovative new flavours – Fernet Stock Pear and Fernet Stock with Peppermint.
Both new varieties were developed using extensive consumer testing, with the brand’s target male drinkers choosing the new flavours. Fernet Stock Pear combines the popular and unmistakable Fernet Stock flavour with that of pear, a much loved traditional flavour in the Czech Republic. The combination of Fernet Stock with Peppermint creates a refreshing chilled mint aftertaste. The two new products are being made available to the retail off trade and on trade channels, priced at CZK 169 for 0.5 litres.
The goal of the new flavours is to broaden usage occasions amongst current herbal bitters drinkers and to encourage trial amongst new consumers giving more accessible opportunities to savour Fernet Stock’s unique character and to drive category growth.
“The numbers of Fernet Stock lovers are growing and the Fernet Stock brand is the undisputed leader in this category. We want to approach this numerous audience with an appealing, innovative twist, rather than with tried-and-tested classics, and this is where our new brand flavours come in,” says Zuzana Prokopová, Group Brand Manager, Stock Plzeň-Božkov.
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