BECOMING
A LEADER
We want to become Europe’s leading mainstream spirits company by 2027, building on our purpose of enhancing the flavours of life, the legacy of our founder, Lionello Stock, and 140 years of expertise in mastering the art of crafting exceptional spirits.
Leader in ESG among spirits companies in Europe, targeting reduction by 2030 in scope 1 and 2 GHG emissions by 42%, and scope 3 by approximately a 20% of absolute scope 3 emissions.
Leader in Europe in mainstream spirits
Launch large-scale new product developments (NPDs) across all critical categories.