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For the second year in a row Stock Spirits Group (SSG) is pleased to announce that the Lubelska liqueur has been named as the fastest growing liqueur in the world.
A vodka based liqueur, Lubelska is created in the finest Polish national fruit vodka traditions and is available in a range of flavours. Lubelska sold 2 million 9 litre cases in 2011, representing a 33.3% increase in sales on 2010 figures, making it the fastest growing liqueur brand in the world and the fourth fastest growing spirits brand overall. This follows strong growth in 2010 when the brand enjoyed a 150% growth in sales, again making it the fastest growing brand in its category worldwide.
In addition to the success of the Lubelska brand, Stock Spirits Group also had four other brands featuring in Drinks International’s Millionaire rankings with sales of over 1 million 9 litre cases. Czysta de Luxe continued its strong performance with sales of 4.6 million cases, ensuring that it remained in the top 10 best selling vodka brands worldwide.
Three other vodka brands - 1906, Zoladkowa Gorzka and Zubr - completed the quintet of Millionaire brands for SSG, with sales of 1.7 million, 1.4 million and 1 million 9 litre cases respectively. It is the first time that Zubr has entered the Millionaire rankings.
Commenting on the results, Chris Heath, Chief Executive Officer of Stock Spirits Group, said:
“We are delighted that our Lubelska liqueur has been named the fastest growing liqueur in the world for the second consecutive year and that we have continued our strong tradition of success in the vodka category by having four of our vodka brands in the Millionaire rankings. These results demonstrate the strength of our portfolio and our ongoing commitment to developing and producing high quality products.”
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