Stock Spirits Group, informs about the introduction of Żołądkowa de Luxe – one of Poland’s most iconic vodka brands to the German market. Following a successful initial launch in April 2024, the Group is unveiling a bold new advertising campaign celebrating the brand’s craftsmanship and authenticity. ‘The Honest Vodka’ campaign is designed to resonate with German consumers who value high-quality products, with transparency and brand sincerity.
With over 200 years of distilling heritage, Żołądkowa de Luxe is one of the most recognised vodka brands in Poland, the fourth largest in Europe and the eighth worldwide. Priding itself on a sophisticated production process, the brand is synonymous with the traditional quality of vodka from Poland.
The campaign’s slogan ‘Ehrlicher Wodka’ (Honest Vodka), delivers a bold message showcasing Żołądkowa de Luxe’s straightforward and genuine appeal. The TV advertising injects comedy by playfully acknowledging the brand’s tricky pronunciation, noting that it is the spirit’s purity and high-quality that truly define it, not just its name.
Nicolas Mazuranic, CMO of Stock Spirits Group commented: “We recognise that introducing a new brand into a highly competitive market is never an easy task, but we are confident that Żołądkowa de Luxe will earn its place on the shelves and in the minds of the German consumers. The campaign makes an impact with its straight-forward honesty, great design, and humour, which are all key elements of brand’s strength, and above all showcases Żołądkowa de Luxe as it really is – a heritage vodka at an affordable price. “
“With over 80 brands in our portfolio, our ambition is to introduce more first-class local brands like Żołądkowa de Luxe to new markets and consumers in the future. We are thrilled to bring the taste of Poland to Germany, and we are excited to see Żołądkowa de Luxe become a fixture in other European markets:” adds Nicolas Mazuranic.
In addition to its TV advertising, ‘The Honest Vodka’ campaign includes a strong digital and social media presence, as well as impactful point-of-sale activations. The campaign idea and production was created in collaboration with creative agency Wynken Blynken & Nod and production agency Czar.
Żołądkowa de Luxe – vodka from Poland
Żołądkowa de Luxe is built on over 200 years of Polish distilling tradition as well as on the heritage of the distillers from Lublin, who have perfected the art of distillation from generation to generation since 1906. Produced in Lublin, Poland, now in one of the most modern distilleries in Europe, Żołądkowa de Luxe sets a standard for quality and flavour among the world’s best vodkas, it impresses with its perfectly pure and mild flavour. The secret lies in a high-precision distillation process in which the vodka undergoes several hundred microdistillations. Żołądkowa de Luxe is the ideal base for a variety of cocktails and long drinks that delight with its smooth flavour and remarkable purity.
Żołądkowa de Luxe is among the winners of the international competitions this year such as e.g. silver medals in London Spirits Competition, in ISC, in IWSC 2024 and in USA spirits ratings, gold medals in Global Spirits Masters, San Francisco World Spirits Competition and USA spirits ratings.
