Stock Spirits Group announced today that Sierra has achieved outstanding recognition at the 2025 Tequila & Mezcal Masters Awards, earning five medals across its range, including the competition’s highest honour.

The brand received a Master medal for Sierra Antiguo Reposado, alongside 3 gold medals for Sierra Antiguo Plata, Sierra Tequila Blanco and Reposado, and a silver award for Sierra Antiguo Añejo. The results recognise the exceptional quality and consistency of Sierra’s portfolio and reinforce the brand’s reputation within the global tequila category.

The announcement follows Stock Spirits recent acquisition of The Drinks Company, which brings Sierra’s UK distribution under the Group’s direct control. Sierra has been part of the Stock Spirits portfolio since 2023 and remains a key growth driver across the Group’s expanding international footprint.

Nicolas Mazuranic, CMO at Stock Spirits Group said: “These results reflect the dedication, passion and quality that defines Sierra Tequila. It’s fantastic to see that commitment recognised by the industry and it gives us great momentum as we take the brand into its next chapter.”

As part of the Group’s continued investment in the brand, a new range a Sierra  Margarita RTD cocktails will launch in the UK and across Europe throughout the year, marking the brand’s expansion and Stock Spirits’ debut into the UK RTD category.