Stock Spirits
12 June 2024
Introducing Pelinova, a unique refreshment among herbal liqueurs!

A view of the entire city. Sunset. Relaxed gathering with friends. In this scenario, the only thing missing is your favorite bitter herbal liqueur, which, fortunately, was not lacking at the launch of the latest herbal liqueur brand. Pelinova has arrived in Zagreb and gathered lovers of the most sought-after drink in Croatia at the most popular rooftop.

Stock Spirits Croatia decided to offer the Croatian market something innovative, and in April officially entered the largest category of alcoholic beverages – bitter herbal liqueurs, which account for almost 35% of the market share by value. Inspired by tradition and diversity, yet driven by the desire to introduce new flavors, Pelinova was created, a premium herbal liqueur that, while traditional and recognizable, brings a new, modern taste. With 30 hand-picked herbs and spices, the characteristic taste of wormwood, and a touch of citrus, Pelinova offers a unique aroma that refreshes and delights. Made according to the original recipe with two unique macerations for a fresh taste, the Barology studio used this novelty as a fantastic base for cocktails at the launch event, signing off on the perfect serve. Pelinova refreshes the palate and spirit, finally meeting the needs of consumers who still seek something special and interesting in the herbal liqueur category. Created for gathering in good company, sharing unforgettable stories, and toasting to all life’s moments, Pelinova won over many guests in its first hours, who could experience its taste and magic at a Masterclass with renowned bartender and cocktail master Hrvoje Rihtarić.

The spirit of Croatia is reflected in the diversity of people, ideas, and traditions. From this wealth emerges a unique spirit of openness and a life full of enthusiasm. The “Spirit of Croatia” was the guiding thread in creating a drink that will mark toasts to all life’s moments. In the beautifully decorated setting of the most popular terrace on the 26th floor and the idyllic atmosphere with good music and the rhythm of the saxophone, the attendees discovered what the true spirit of Croatia means to them and were reminded to toast to the small things that make us happy – with ice, a slice of orange, or in a cocktail.

With 140 years of existence in 50 countries and over 80 brands, Stock Spirits is one of the leading producers of strong alcoholic beverages in Europe. Its portfolio, consisting of high-quality products rooted in local and regional heritage, now includes the irresistible Pelinova.

Contact to Stock Spirits Group:
Beata Ptaszyńska-Jedynak
Head of Corporate Communications & Public Affairs