Daël joined Stock Spirits Group in February 2023 bringing along his wide experience in Consumer Goods and Retail, which he has gained over 15 years both in the industry (Pernod Ricard, Ezdo/La Boulangerie Des Gourmets) and in Management Consulting. Daël leads the M&A strategy and integrations in SSG, manages Value Creation Plan. He is also responsible for the implementation of the innovation process in the Group.