Stock Polska has entered into a partnership with Fratelli Branca Distillerie SPA, the world-renowned Italian distilled spirits and liqueurs producer that has been active in the spirits industry for more than 175 years. Stock Polska’s extensive portfolio has expanded to include, among others, the iconic Fernet Branca Bitter.
Fernet Branca is a global bestseller in the bitter category and a product that in 1845 launched the still family-owned Fratelli Branca Distillerie SPA. The herbal liqueur, based on 27 (Botanicals ) pplant extracts, was created by Bernardino Branca as a medicinal remedy to help with malaria fever. Fernet Branca quickly rose to fame, becoming over time an important part of aperitivo culture and the base of modern alcoholic cocktails. Fernet Branca is one of the most recognisable premium spirits brands in the world and one of the most iconic products of Fratelli Branca Distillerie SPA, which will be distributed on the Polish market by Stock Polska, one of the leading producers of pure vodkas and flavoured spirits in the CEE region, part of the international Stock Spirits group
“The sales success of last year’s agreement with De Kuyper Royal Distillers encouraged us to cooperate with another global premium spirits brand. I am delighted that we will be representing in Poland the family company Fratelli Branca Distillerie SPA, which, based on a recipe that has remained unchanged for 178 years and is still guarded, produces one of the most famous bitter in the world. I am convinced that the cooperation between Fratelli Branca Distillerie SPA and Stock Polska is an extraordinary opportunity to combine the long-standing competences of both companies to ensure intensive development of the Fernet Branca Brands on the Polish market,” – says Łukasz Konieczny, Market Development and Specialist Sales Director at Stock Polska.
Stock Polska has entered into a partnership with Fratelli Branca Distillerie SPA for the distribution of Fernet Branca, but also spirits from other categories, including Brancamenta and Caffè Borghetti liqueurs, Carpano Classico, Bianco, Dry and Antica Formula vermouths and the Italian producer’s newest product, the herbal cocktail additive Carpano Botanic Bitter.
“We are looking forward to our upcoming cooperation with Stock Polska. We see them as an excellent partner to effectively promote and build Fratelli Branca Distillerie SPA products in the Polish market. We are convinced that thanks to Stock Polska our products will gain even greater recognition among Polish consumers” – said Michal Stokłosa, Central & Eastern Europe Export Manager.
The products of Fratelli Branca Distillerie SPA, with their artisanal roots, are ideally suited to Stock Polska’s adopted direction of development – the premiumisation of the alcohol market, i.e. providing customers with high-quality spirits, both own and foreign, which are synonymous with exceptional taste sensations and modern drinking culture.
“We invariably analyse the market in terms of consumer needs and see that there is a growing group of customers looking for exceptional products, created with passion and based on the best possible ingredients. This is the result of a changing approach to alcohol consumption, which involves a reduction in the quantity of alcohol consumed in favour of a qualitative and tasteful celebration. This has a direct impact on the growing interest in alcoholic cocktails, the consumption of which is mainly about savouring the taste. We want to be part of this change and offer customers further premium brands in our portfolio that will provide them with new experiences,” – adds Łukasz Konieczny.
